PHOTOJOURNALISTIC WEDDING PHOTOGRAPHY – PAGEMAKER AS A BUSINESS BUILDER
Photojournalistic Wedding Photography
One area of the photography business that can quickly take your business to the next level is photojournalistic wedding photography. Imagine, not only being able to charge your customers for the photo’s themselves, but also being able to add other elements to your business. Invitations, a photo journal, or a wedding scrapbook are just a few of the ideas you could add to your business, and all of them can be good money makers.
Most of us already own Adobes’ Photoshop tool. As a tool for your digital photography, Photoshop is indispensable. You may or may not know that Adobe also makes a publishing tool. The tool is called PageMaker, and since it easily integrates with the photo’s that you edit in Photoshop, it is an excellent tool to add to your digital storehouse.
In this article we will briefly cover the basics of PageMaker. We will assume that you have already read our guide to starting a photography business, and you already have your business under way.
WHAT IS PAGEMAKER AND WHY SHOULD I CHOOSE IT?
From adobes website they describe PageMaker as “… the ideal page layout program for business, education, and small- and home-office professionals who want to create high-quality publications such as brochures and newsletters.”
For you, as a photographer, it is the easiest tool to use to create high quality publications for the purpose of supplying your customers with photo journals, brochures, or any other type of printed book you can come up with. When you integrate PageMaker with Photoshop and Illustrator you end up with a powerful set of tools to supply your customers with material in both printed and digital format.
PHOTOJOURNALIST WEDDING PHOTOGRAPHY WITH PAGEMAKER
When you have your copy of PageMaker, your beginnings with photojournalist wedding photography really aren’t that difficult. The tool allows you to edit your documents, page by page, or as an entire group pages together. With that you are only a few steps away from the perfect photo journal for your clients (the simple way).
1. Photoshop: Before you begin creating your photo journal you edit your photos as you normally would. Most photographers use Photoshop to retouch, and enhance their images. You’ll likely do this anyway, before you deliver your work, so it really doesn’t add to the workload.
2. One Page at a Time: With your edited photos, begin adding them one or two to a page with PageMaker. A caption under each photo will help to make your work seem more professional, and give the journal a polished look. When you’re finished insert, and design, a cover page and you’re done
3. Export/Print and You’re Done: If you plan to deliver the photo journal as a printed work, simply print it out. PageMaker also allows for advanced PDF export, which is an easy way to make a digital version for your clients.
As you learn the software better, you will find that you get more and more creative with your photo journals. A good desktop publishing suite, such as PageMaker, is the next step in taking your business further. It gives you one new way to sell your work, and one new way to charge your current clients a little more. Photojournalistic wedding photography will help you make it to the next level!
