Photography Marketing Tips, Strategies and Secrets

Many would-be professional photographers get their start in the business as a freelance photographer. The reality is that this is the easiest way to get started in the business, and if done correctly can allow you to earn while you learn (so to speak).
If you’ve been considering becoming a freelancer, we have a few [...]

In the past, the only way for a photographer to compensate for odd lighting conditions, or strange colors in a photo, was by using corrective filters. Today with digital cameras being the norm that idea no longer holds true.
With a digital camera, the white balance setting can work in the same way that corrective [...]

One question that is often asked in the world of digital photography, is whether or not an IS (image stabilizing) lens is worth the extra cost.
At $200-$250 more for an image stabilized consumer series lens, and even more for a professional series lens, that question is actually quite hard to answer. The real is, [...]

Children can make some of the most delightful photographic subjects. As a general rule they aren’t yet camera shy. As such, childrens photography makes for images where the subject is completely natural and uninhibited.
Natural expression, natural movement, and natural poses are just a few of the benefits of learning to photograph a child. Not [...]

When it comes to wedding photography, simply put, it can become a large part of your business. If you manage to do a good job at a couple of weddings, you are almost certain to get referrals for other weddings, and it escalates from there. As you get more referrals, those first referrals, refer others, [...]

When it comes to photographing special events, there is one thing that is certain. If you earn your living as a photographer, getting good at special events is extremely important to getting referrals. In fact, since a good portion of your business likely comes from referrals, lacking in ability to photograph an event may hurt [...]

One area where many photographers seem to struggle is with food photography. It isn’t that this type of imaging is necessarily difficult, but simply the lighting is always wrong, or the presentation of the food just didn’t give the right effect.
Your goal, when photographing food, should always be to instil hunger. If you pay [...]

One often overlooked area of digital photography is the world of black and white. We don’t see the world in shades of gray, so why bother to learn black and white photography techniques?
The answer to the question is quite simple. As a photographer, no other medium lends itself to helping you learn graphic concepts. [...]

The terms artistic photography, art photography, and fine art photography are used often within the world of photos. With such widely used expressions, you would think that there would be a clear definition of what artistic photography really is. However, there isn’t!
To many photographers, or would be photographers, the idea of an art photo is [...]

After purchasing our photography business package (http://www.photogbiz.com/), many of our customers decide that they love this business, and want to take their knowledge further. With the package you do learn essential photography techniques, and we even cover many advanced ideas. However, since we don’t provide photography degrees, some of our customers at least, decide to [...]